You probably already know AR-platform rifles dominate the conversation, but in the last 5 years the top-sellers are a mix: dependable AR-style carbines, bolt-guns for hunting, and budget rifles that deliver performance. What moves isn’t always the most expensive or flashiest—rigid reliability, parts availability, and calibers that feed well matter. Also, optics, accessories, and customization options push models ahead. So when you see what’s selling, look for rifles that check those boxes more than ones with hype.
AR-style Rifles in 5.56 NATO/.223 Remington
AR-15 style rifles chambered in 5.56 NATO / .223 Remington have remained bestsellers. Their modularity, availability of parts, and familiarity make them the go-to platform for a wide range of users—from new shooters to experienced ones.
Because manufacturers keep introducing variants (optics-ready, different barrel lengths, furniture), these rifles see frequent refreshes, meaning demand stays high. Also, accessories markets support upgrades and custom builds, feeding the popularity cycle further.
AR-style Carbines in .300 AAC Blackout
.300 Blackout ARs have surged in popularity, especially among shooters looking for better terminal performance in shorter barrels or suppressed setups. The round balances recoil, subsonic/supersonic capabilities, and compatibility with standard AR variants.
Dealers report higher interest in complete rifles and uppers in Blackout, driven by hunting, plinking, and home defense roles. The versatility of switching ammo types (quiet vs supersonic) makes these rifles stand out among AR variants.
Bolt-Actions in 6.5 Creedmoor
6.5 Creedmoor bolt-action rifles have remained strong sellers in the precision and hunting segment. Hunters like its flatter trajectory and milder recoil compared to heavy magnums, while long-range shooters appreciate its ballistic performance.
Brands that offer good barrels, solid optics compatibility, and repeatable accuracy are the ones moving fastest. Many hunting magazines and review outlets note how often 6.5 Creedmoor rifles appear in “best value” or “top performance” lists, which fuels buyer confidence.
Budget Bolt Guns in .308 Winchester
Rifles in .308 Winchester that are available at modest prices (factory stocks, basic but decent barrels) have also sold very well. They appeal to those wanting long-range potential without paying high premium.
The large supply of ammo and broad use in varminting, hunting, and target shooting help keep demand steady. Also, because .308 has long been a benchmark round, many buyers default to it when unsure—making those rifles reliable sellers.
“Off-grid / Survival” Bolt Rifles in .22-250 Remington
While not always top in raw volume, .22-250 rifles (for varmint/survival use) have seen increased interest. Their flat shooting, lighter recoil, and suitability for small game make them a niche favorite.
Shooters looking for versatility, especially in areas with mixed pest/hog/coyote pressure, have pushed these rifles. Manufacturers that release affordable bolt guns in these calibers tend to see strong pickup from rural and utility users.
Lightweight Hunting Rifles in .270 Winchester
The .270 Winchester remains standard for many big game hunters, especially when paired with lighter, more packable rifle designs. Newer models with composite stocks, thinner heavy-contour barrels, or fluting make the rifles easier to carry without losing accuracy.
Many rifles in this segment have been redesigned in recent years to reduce weight while retaining performance, which has broadened their appeal. Market feedback shows hunters prefer those lightened versions, so sales are shifting accordingly.
Modern Sporting Bolt Rifles in .300 Win Mag
For those chasing long range or large game, offerings chambered in .300 Winchester Magnum keep selling when paired with durable actions and quality barrels. Though recoil and ammo cost are higher, users who demand reach (e.g., mountain, elk hunts, or precision shooting) choose these rifles.
Some of the newer models include features like adjustable stocks, suppressor-ready threading, or improved muzzle brakes, which encourage buyers to invest—even with the higher price per round.
Rimfire Rifles (.22 LR) for Training / Plinking
Rimfire rifles, especially .22 LR, remain a constant in best-sellers because of their low cost, widespread use in training and casual shooting, and ease of ownership. Brands that offer accuracy, reliability, and good aftermarket support tend to dominate this space.
Their sales might not carry the high dollar amounts of big-bore rifles, but volume is huge. Prices have remained relatively accessible, so many new shooters or families buy them as first rifles or for backyard sessions.
Budget “Feature-Packed” AR-10 / .308 Options
AR-10 / .308 semi-auto rifles have seen growth in recent years as manufacturers push out more accessible versions. Buyers want .308 power, but with modern features like free-float rail systems, improved triggers, and suppressor-ready muzzle threads.
While pricier than AR-15s, these rifles are selling well in the margins between precision setups and standard hunting rifles. For those who want semi-auto capability and .308 punch, these budget AR-10 variants deliver what people are willing to spend for performance.
*This article was developed with AI-powered tools and has been carefully reviewed by our editors.
